A venture studio built around one idea: a company's technology department should be a partner, not a payroll.

G3 Labs started as a marketing automation agency. Building systems for clients, we kept seeing the same thing: the work that took a team of people could be written down precisely enough that software — increasingly, AI — did it better, faster, and without the hand-offs.

So we ran the experiment on ourselves. We replaced our own execution team with written specs and AI agents, measured the output, and it held. Then we built three companies that way. That became the model for everything we offer now: we are the CTO, engineering, IT, and R&D department for businesses that need one — paid with a base, a share of revenue, and ownership, so our incentives are the company's incentives.

What we believe

Write it down. A spec a machine can execute is a spec a human can hold you to.

Get paid on the outcome. Revenue share and equity keep us honest in a way an hourly invoice never will.

Autonomy is earned in the logs. AI agents get more of the business as they prove they can run it.

Where we are

Registered in London, operated from Cuenca, Ecuador, with ventures in the United States.

The company

G3 Labs Ltd is the parent company for every venture in the portfolio. Registered in England and Wales, company number 17069436. Registered office: 124-128 City Road, London EC1V 2NX. D-U-N-S 234629714.